{"id":5815,"date":"2025-09-26T10:25:32","date_gmt":"2025-09-26T10:25:32","guid":{"rendered":"https:\/\/www.dovegelpacks.com\/?p=5815"},"modified":"2025-09-26T10:26:27","modified_gmt":"2025-09-26T10:26:27","slug":"oreo-introduces-new-permanent-flavour-oreo-toffee-crunch","status":"publish","type":"post","link":"https:\/\/www.dovegelpacks.com\/?p=5815","title":{"rendered":"Oreo introduces new permanent flavour: Oreo Toffee Crunch"},"content":{"rendered":"
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Oreo, for the first time in a decade, is adding a new permanent flavour \u2013 Oreo Toffee Crunch. This gives consumers another reason to twist, lick, and dunk. The new flavour combines a rich toffee-flavoured cr\u00e8me with the classic Oreo crunch.<\/mark><\/strong><\/h5>

With its distinct flavour, Oreo Toffee Crunch<\/a> is created to offer just that \u2013 a delicious treat that not only comforts but also sparks a moment of joy to families, kids, and young adults alike. Loved for its balanced flavour, creamy texture, and signature crunch, Oreo Toffee Crunch combines the nostalgic taste of toffee with the classic Oreo. It brings together the comfort of a familiar flavour and a refreshing new twist. After its success in global markets such as the US, it is now available in India, offering a premium yet affordable snack option.<\/p>

\u201cOreo was first launched in India around 14 years ago and since has become milk\u2019s favourite cookie enjoyed by families everywhere. The cookie is all about playful indulgence, and Toffee Crunch serves as the most exciting twist yet. Everyone loves a good toffee, so combining it with everyone\u2019s favourite cookie, <\/em>we hope to give the fans a treat worth reaching for over and over,\u201d said Nitin Saini, Vice President-Marketing, Mondelez India.<\/p>

Vikram Pandey, Chief Creative Officer, Leo India, said, \u201cOreo has always stood for playful connections, and with this new flavour, we wanted to celebrate exactly that. Oreo Toffee Crunch brings together the classic taste everyone loves with a delightful twist of toffee. The film captures a light-hearted family moment, where the simple act of twisting and licking an Oreo turns into a shared adventure of joy and discovery.\u201d<\/p>

The new permanent flavour in more than a decade is Oreo Toffee Crunch. With three permanent cream flavours: Chocolate, Vanilla, and Strawberry, Oreo has already made a significant impact. The brand\u2019s expanding portfolio now includes Toffee Crunch, showing its commitment to providing Indian customers with new experiences.<\/p>

During testing the product with consumers in India, Oreo Toffee Crunch emerged as an exciting variant, appreciated for its unique blend of taste and texture. It will be available in a Single and Family Pack across all channels, including e-commerce. Mondelez India will be launching a high-impact 360-degree campaign for Oreo Toffee Crunch. It will include a TVC, digital media, and social storytelling.<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Oreo, for the first time in a decade, is adding a new permanent flavour \u2013 Oreo Toffee Crunch. This gives consumers another reason to twist, lick, and dunk. The new flavour combines a rich toffee-flavoured cr\u00e8me with the classic Oreo crunch. With its distinct flavour, Oreo Toffee Crunch is created to offer just that \u2013 Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":5817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[],"class_list":["post-5815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts\/5815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5815"}],"version-history":[{"count":0,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts\/5815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/media\/5817"}],"wp:attachment":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}