{"id":5627,"date":"2025-08-06T08:52:14","date_gmt":"2025-08-06T08:52:14","guid":{"rendered":"https:\/\/www.dovegelpacks.com\/?p=5627"},"modified":"2025-09-16T09:56:32","modified_gmt":"2025-09-16T09:56:32","slug":"fine-choice-foods-taps-into-spicy-trend-with-launch-of-new-asian-inspired-products","status":"publish","type":"post","link":"https:\/\/www.dovegelpacks.com\/?p=5627","title":{"rendered":"Fine Choice Foods Taps Into Spicy Trend with Launch of New Asian-inspired Products"},"content":{"rendered":"
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Fine Choice Foods Taps Into Spicy Trend with Launch of New Asian-inspired Products: Launch reinforces brand\u2019s innovation pipeline, category leadership, and capacity to meet growing demand<\/mark><\/strong><\/p>

RICHMOND, British Columbia \u2014 Fine Choice Foods, a North American leader in refrigerated, Asian-inspired cuisine, announced the launch of two new premium offerings under its popular SUMM! Brand: Pork Gyoza Dumplings with Chili Crisp Oil and Spicy Sriracha Chicken Spring Rolls. These new additions reflect Fine Choice Foods\u2019 commitment to continuous innovation and respond directly to growing consumer demand for bold, globally inspired flavours in the refrigerated deli space.<\/p>

The new products are the latest to emerge from Fine Choice Foods\u2019 robust innovation pipeline, which is backed by strategic, long-term investments in infrastructure. In 2022, the company transformed an existing warehouse into its second manufacturing facility\u2014a 50,000-square-foot, state-of-the-art food processing plant. Additional equipment introduced in 2024 enabled Fine Choice Foods to double its production capacity, enhancing its ability to scale new product offerings quickly while maintaining the quality and consistency the brand is known for.<\/p>

\u201cToday\u2019s consumers expect more from their food\u2014they want excitement, flavor, and a restaurant-quality experience from the comfort of home,\u201d said Jason Longden, CEO of Fine Choice Foods. \u201cWith these new launches, we\u2019re delivering on those expectations while continuing to lead in the premium, Asian-inspired foods category<\/a>.\u201d<\/em><\/p>

The Pork Gyoza Dumplings with Chili Crisp Oil feature a savory, umami-rich pork filling and Fine Choice Foods\u2019<\/a> signature chili crisp\u2014a textured, aromatic blend of spices and heat. The Spicy Sriracha Chicken Spring Rolls are filled with tender chicken and vegetables in a crispy wrapper, paired with a Sweet Sriracha dipping sauce that delivers heat with a tangy finish.<\/p>

These innovations align with strong market signals: Consumer trends and POS retail data show double-digit growth in the spicy and globally inspired refrigerated deli category, particularly among younger shoppers seeking snackable, multicultural options with elevated flavor profiles.<\/p>

Optimised for refrigerated deli programmes, both items offer retailers merchandising versatility and strong appeal across multiple shopper segments. The high quality premium positioning, eye-catching packaging, best-in-class shelf life and compelling flavour profiles make them standout performers in both trial and repeat purchase environments. With the SUMM! branded products showing triple digit distribution and velocity growth over the last 12 months and now recognised as the number 1 refrigerated Asian appetiser brand in North America, these new products will continue to drive incrementality in all sales channels.<\/p>

\u201cOur continued investment in capacity and product development ensures we\u2019re ready to meet the needs of both consumers and retail partners,\u201d added Longden. \u201cThese new products represent more than bold flavors\u2014they reflect our long-term growth strategy and our ability to innovate with speed, scale, and authenticity.\u201d<\/p>

As Fine Choice Foods builds on its infrastructure investments and proven performance in the refrigerated ready-to-eat prepared foods category, the company is well-positioned to continue expanding across North America. The new SUMM! launches underscore its focus on leading in flavor, format, convenience and cultural relevance in the high-growth Asian-inspired food segment.<\/p>

News Courtesy:<\/strong> Perishablenews<\/p>","protected":false},"excerpt":{"rendered":"

Fine Choice Foods Taps Into Spicy Trend with Launch of New Asian-inspired Products: Launch reinforces brand\u2019s innovation pipeline, category leadership, and capacity to meet growing demand RICHMOND, British Columbia \u2014 Fine Choice Foods, a North American leader in refrigerated, Asian-inspired cuisine, announced the launch of two new premium offerings under its popular SUMM! Brand: Pork Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":5758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[],"class_list":["post-5627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts\/5627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5627"}],"version-history":[{"count":0,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/posts\/5627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=\/wp\/v2\/media\/5758"}],"wp:attachment":[{"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dovegelpacks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}